Multi-Channel Marketing Manager

The Opportunity

Our client is seeking a Multi-Channel Marketing Manager with 4 or more years of professional experience planning, executing and analyzing B2B direct and online marketing initiatives.  This individual will create, strategize and execute multi-channel marketing campaigns, programs and print collateral that successfully accomplish sales objectives.

Position Responsibilities:

• Align with Sales Management to create, strategize, plan and execute marketing initiatives that support sales objectives for Lighting Supply’s traditional and ecommerce sales channels, and wholesale division.
• Oversee the design and production of all general business forms, marketing materials, direct mail events, and Internet marketing promotions.
• Coordinate activities to support customer education events, trade shows and other public appearances.
• Track the effectiveness of marketing campaigns and promotions.  Develop methods to acquire feedback from target markets and assess customer/industry perception.  Determine ROI for key marketing initiatives.
• MDF (Marketing Development Fund) budget management.  Work closely with Product Management and Sales to plan, track and reconcile available vendor funds. Measure effectiveness of MDF spending.
• Identify other viable advertising and marketing opportunities to improve brand recognition, promote sales growth and cultivate new customer relationships.
• Manage customer and prospect mailing lists.   Qualify list sources and negotiate purchases.
• Organize content, product information and images for production of print projects.
• Profile target markets across multiple sales channels. Analyze market potential and penetration for top market segments.
• Prepare and distribute press releases.
• Select vendor sources.  Negotiate terms and identify service expectations with all service vendors.

Background Experience:

• 4-6 years professional marketing experience – 2+ B2B
• Bachelor Degree or equivalent related work experience.
• Demonstrates strong project management skills.
• Operates effectively amongst work teams.  Solicits and incorporates diverse perspectives.
• Prioritizes and manages multiple projects simultaneously.
• Works well in a dynamic environment with minimal supervision.
• Strong communication skills.  Able to write concise content/copy.
• Analytical skills – delivers solid quantitative and qualitative analysis/ROI
• Proficient with MS Office Suite (Word, Excel, PowerPoint, Outlook)
• Experienced with web and social media

Send your resume to recruiting@focusforwardrecruiting.com with the exact title of the position you are applying for as the subject line.