Family business and leadership coaching for owners, successors, and teams running on EOS

Kirsten Vogel - Focus Forward Coaching - Family Business Leadership Coach Website

“Finding a great coach is difficult. Kirsten is one of those great ones.”

- Gino Wickman, Creator of EOS & Author of Traction
For family-owned businesses and EOS leadership teams

Fix the Friction,
Grow the Business.

Kirsten helps leadership teams resolve recurring conflict, clarify accountability, and restore productive working relationships, without damaging the relationships the business depends on.

✓ Confidential · 30 minutes · Virtual · No pressure

Featured in the media:
Video testimonial

Why Gino Wickman recommends Kirsten.

Hear directly from the founder and creator of EOS about Kirsten’s work with leadership teams and the unsolicited rave reviews he receives from clients.

Team Friction Cost Calculator

How much is team friction costing your business?

Miscommunication, unclear expectations, repeated mistakes, avoidable conflict, and lack of accountability quietly consume paid working time. This calculator estimates the payroll cost using 2.5 lost hours per employee each week.

Use either an average hourly rate or an average annual salary. The salary is automatically converted using 2,080 working hours per year.

Team Friction Cost Calculator

Calculate the hidden weekly and annual cost

Based on 2.5 hours per employee per week lost to team friction.

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OR
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Average weekly cost of friction$1,125
Average annual cost of friction$58,500

Your estimated annual cost of team friction is $58,500.

The financial cost is only one part of the problem. Friction also affects decision-making, retention, customer experience, leadership capacity, and succession.

BOOK A FREE CALL Confidential 30-minute review. No preparation or commitment required.
How Kirsten helps

Resolve the people issues that operating systems alone cannot fix.

Every engagement is shaped around the business, the relationships involved, and the change that needs to happen.

Leadership coaching

Lead with greater clarity, confidence, and accountability while addressing the habits that keep you or your team stuck.

Family business strategy

Separate family dynamics from business decisions, clarify roles, and protect both the company and the relationships around it.

NowGen to NextGen transition

Engage effectively in conversations. Make sound decisions.Prepare current and future leaders for a thoughtful transfer of authority, knowledge, responsibility, and trust.

Conflict resolution

Create a safe, structured path through difficult conversations so people can speak honestly and move forward productively.

Team culture assessment

Surface the real barriers to performance through confidential interviews and receive a practical roadmap for correction.

Team training & facilitation

Strengthen communication, accountability, delegation, and collaboration through tailored workshops and facilitated sessions.

Books & Resources

Bring Kirsten's frameworks into every leadership conversation.

Explore her books on defeating team drama and moving from people problems to productivity, plus practical video guides and training resources.

Client outcomes

What changed when leaders addressed the real people problem.

These outcomes are drawn from client testimonials published by Focus Forward Coaching.

Leadership & team climate

Proven Culture & Leadership Transformation Across Organizations

Before: Teams navigating leadership development and culture initiatives lacked direct, actionable strategic guidance to streamline their efforts and execute effectively.

What changed: Brought on a dependable, no-nonsense expert across two companies to sharpen leadership, strengthen workplace culture, and deliver clear, high-impact results.

Neel Hajra
CEO, Michigan Health Endowment Fund
Accountability & expectations

Executive Alignment, Honest Feedback, and EOS Clarity

Before: A leadership team struggling with internal communication, personality clashes, and confusion around how to combine EOS tools with general business best practices.

What changed: Gained fearless, high-level coaching that aligned diverse executive personalities, challenged the CEO directly when needed, and brought crystal-clear distinction to their EOS execution.

Justin Johnson
President, Jordan Manufacturing Company
Difficult leadership challenges

Uncovering Hidden Friction with Empathy, Candor, and Actionable Solutions

Before: The organization faced underlying, hard-to-define departmental issues that were hindering peak performance but proved difficult to pinpoint and communicate effectively.

What changed: Kirsten conducted comprehensive department assessments that gently yet directly surfaced core roadblocks, delivering practical, tailored solutions in a way leaders could truly receive, embrace, and act upon.

Stephanie Romagnoli
Human Resource Director, City of Muscatine, IA
video testimonials

Hear the impact in clients’ own words.

How a large business benefited from working with Kirsten

A client explains how leadership coaching changed communication, behavior, and business results.

How executive coaching changed a leader’s life

A leader describes stronger boundaries, lower stress, renewed balance, and greater clarity.

From people pleaser to empowered leader: How Kirsten's coaching transformed my clinic

Kirsten helped a chiropractic clinic owner to stop people-pleasing, find her voice as a leader, and transform her team.

NowGen to NextGen: How Kirsten helped a family business transition to the next generation

Kirsten helped a NowGen-to-NextGen family business transition smoothly by using communication and strategic coaching.

Latest Articles

Better conversations create better businesses.

Clear, practical ideas for family business leadership, communication, culture, and accountability.

leadership

Clarifying Conversations: Master the Art of Fact-Based Living

Stop assumptions from hijacking important conversations and learn a simple way to return to what is actually known.

communication

Do You Fear the Volcano Effect?

Why avoiding a hard conversation often creates the explosion you were trying to prevent.

leadership

Replace vague frustration with clear expectations your team can understand and act on.

Your free 30-minute Discovery Call

Know exactly what happens before you book.

The review is a confidential, no-pressure conversation designed to create clarity, not force a sales decision.

30 minutes
Confidential
Virtual
No preparation required

You explain what is happening

Share the recurring conflict, accountability problem, family-business tension, or leadership issue consuming your attention.

Kirsten identifies the pattern

Kirsten helps separate symptoms from likely causes and clarifies why the issue may keep returning.

You leave with a next step

You receive a practical recommendation, whether that is coaching, facilitation, assessment, training, or another path.

Who should attend?

The owner, leader, successor, or family member closest to the problem can begin the conversation. No team-wide commitment is required for the first review.

Gino Wickman creator of EOS and author of traction refers Kirsten Ross Vogel
The first step is clarity

The problem usually becomes more expensive the longer it remains unaddressed.

Start with a confidential 30-minute discovery call and leave with a clear recommendation for what to do next.

✓ Confidential · No preparation · No obligation