Coach to Family Businesses & Teams Running on EOS for 25+ Years

  • Build business value
  • Work through difficult discussions with ease
  • Smooth the family business transition from NowGen to NextGen
  • Design a profitable business & healthy family dynamics
  • Build a business to thrive through generations
  • Fight the friction that can happen while working with family

Frequently Asked Questions

Answers to the questions leaders and family business owners ask most before working with Kirsten. Don't see yours? Reach out and we'll help.

Getting Started

The Discovery Call is a relaxed, no-pressure conversation about what's really going on in your business or leadership. Kirsten helps you pinpoint the friction that's holding you back and talks through which path fits your situation. You'll leave with clarity on your next step, whether or not you decide to work together. You can book your call here.
Kirsten works with leaders in privately held companies, family businesses, and non-profits — from owners and CEOs to next-generation successors and their teams. She specializes in leaders who are scaling a business or navigating the unique dynamics of working with family.
If some frustration has motivated you to look for support — a stalled transition, recurring conflict, a team that isn't performing, or the strain of mixing family and business — coaching is likely a fit. The best way to find out is the free Discovery Call, where Kirsten will help you decide honestly whether her approach matches what you need.

Services & Programs

Focus Forward offers individual leadership development, family business strategy, communication consulting and conflict resolution, business transition and transfer planning, team assessments, group training and facilitation, team building, and a VIP membership. You can see the full list on the Services page.
Yes. Family business strategy is a core specialty. Kirsten helps leaders navigate challenging family dynamics and create a smooth transition from the "Now Generation" to the "Next Gen," so the business builds value and thrives through generations while family relationships stay healthy.
The Team Assessment begins with an interview-style survey of your employees in a safe space where they can share openly. Those conversations build a comprehensive picture of your team's current culture. You then receive a "Report of Findings" — a list of the specific issues identified, each paired with prescribed actions to correct it. That report becomes your customized roadmap for building a higher-performing team.
Kirsten has facilitated difficult conversations for 30 years. These sessions help participants understand why communication has been breaking down and give them specific strategies to move forward. Typical outcomes include a better understanding of the issues, clear commitments to one another, stronger listening and speaking skills, and improved mutual respect.
Yes. Group training and facilitation is available for groups of up to eight people who share similar barriers or goals, with sessions held via Zoom. Team building goes a step further, focusing on how members work together to improve communication, build better processes, reduce workplace drama, and strengthen the culture of your organization.
Coaching is available virtually, and group sessions are held over Zoom, so Kirsten works with leaders regardless of location. The office is based in New Hudson, Michigan. The best way to confirm the format that fits you is to mention your preference on your Discovery Call.

About Kirsten

Kirsten E. Ross Vogel is the CEO of Focus Forward Coaching and has more than 30 years in the field. She is the author of two leadership books, "Defeat Team Drama Now!" and "From People Problems to Productivity," and a member of the National Speakers Association. She has been featured as an expert by NBC Nightly News, Fox 2 News, and National Public Radio, and in publications including Entrepreneur, Working Mother, and Crain's New York.
Yes. Kirsten has coached leaders and teams running on the Entrepreneurial Operating System (EOS) for more than 25 years. Gino Wickman, the founder and creator of EOS, has said of her work: "I cannot say enough about the wonderful work she has done with my clients. I get unsolicited rave reviews."
Clients commonly report becoming more effective, confident leaders, resolving long-standing interoffice conflicts, running smoother and more productive teams, and navigating major business decisions with clarity. Kirsten's approach centers on three steps — building awareness of what's holding you back, creating the motivation to change, and enacting authentic, sustainable change through simple, actionable strategies.

Booking & Contact

The first step is a free Discovery Call. Kirsten will help you identify the right path and how best to begin. You can schedule your call here or reach the office directly at 248-973-7595.
The office is at 30773 Milford Rd., Suite 121, New Hudson, MI 48165. Kirsten works with clients both locally and virtually. You can reach the team by phone at 248-973-7595 or through the Contact page.
Yes. You can catch Kirsten's free webinar, "Surefire Strategies to Motivate Your Team Without Losing Your Mind," listen to the Defeat the Drama podcast, or browse the blog and video trainings on the site. These are a great low-commitment way to get a feel for her approach before booking a call.

Still have questions?

The fastest way to get answers is a free call. No pressure, no pitch — just clarity on your next step.

Book Your Free Call

Have Questions?

Schedule a Discovery Call with Kirsten to learn which path is right for you and how best to get started!

Client Testimonials

“Before working with Kirsten, my voice was not heard. As a business owner I had a difficult time with staff compliance and expectations. Through her practice building workshops & facilitated conversations we were able to come together as a team and I was able to become the team leader & boss I knew I always could be. From a personal life coaching point, Kirsten has helped me see what matters and forget about the past and move toward a brighter future.”

Dr. Rosemary Batanjski
Owner, Complete Care Chiropractic

“Kirsten’s unique ability to clearly and quickly identify roadblocks to success and then provide powerful coaching to break down barriers has made a profound difference for McKinley. She is expert at guiding leaders through the most difficult and pervasive challenges. It is a testament to her abilities that she does so with the constant respect and gratitude of her clients, as well. We consider her to be one of our most trusted advisors.”

Karen Andrews
Chief Administrative Officer, McKinley & Assoc., Inc.

“Working with Kirsten taught me how to focus on what was important. Listening to her in workshops made me realize I needed to change my focus and my career.”

Kristina Dukic
Intrinsic Life Coach

“Taking on my new job and position was a decision filled with fear. When you entered my life, (by His doing) I knew I was where I was supposed to be at this time in my life. I questioned whether things would ever get straightened out and you reassured me they would. Hard at that time for me to believe. You walked me thru the mess that was created, gave me hope and left me with some excellent tools. Now things are going really smoothly Thanks for all you do, keep up the good job. I believe you are right where you belong helping others regain their fearlessness. Bless you & take care.”

Joelene Beckett, CADC, CPS, PRC, PRT

When I started with Kirsten I wasn’t sure how she’d be able to help me and my business. The first phone call I told her about several issues affecting my office and the moral in it. Kirsten stated she wasn’t worried at all and we slowly worked through the negative issues at my clinic. She also helped me address the leadership issues. It was like pealing an onion back, one layer at a time. Over 6 months she helped me gain more confidence and empowered me to lead my employees and clinic better than ever before. As we changed to a more positive atmosphere the things she said would happen did. I now have a more positive clinic and have started to enjoy working in my clinic again with a new energy and empowered feeling. I would recommend Kirsten and her Drama Free Work Coaching to any employer.

Dr. Eric Lambert

“Finding a great coach in the sea of coaches that are out there is a difficult task. Kirsten is one of those great ones. I cannot say enough about the wonderful work she has done with my clients. I get unsolicited rave reviews.”

Gino Wickman
Founder & Creator, The Entrepreneurial Operating System (EOS)

“Kirsten is a life changer. I met with Kirsten on the recommendation of a friend last spring and I had no idea at the time how important she would become to my business and my future. Kirsten has the God given ability to connect with people and to help them remove the clutter that blocks them from their potential. Kirsten coached me through one of the most important decisions in my life by opening my mind to new ways of thinking about my company and my job. Kirsten is honest and thoughtful but she is not afraid to challenge you and hold you accountable. I would recommend Kirsten to anyone that is serious about getting empowered and taking control of their future.”

Andy Goggins
Owner, Northgate

“Kirsten has so many great qualities it is hard to pick a place to start. As a coach, what makes her special is her wisdom. She brings a larger perspective to her client’s situations that allow the client to detach from the emotions of what they are going through and to see things as they truly are. This is a rare gift and one she has worked hard to obtain. She is a special person and a great coach.”

Bob Heinrich
Managing Director, Schechter Wealth Strategy

“My life coaching experience with Kirsten was extremely helpful and I still use the skills I learned with her. She is a great life coach and I definitely highly recommend her!”

Marie-Helen
CHU Sainte-Justine Research Center

“Kirsten’s coaching is transformational. Through tangible action steps implemented after each coaching session, I am not only becoming a more effective leader, but more importantly, a more effective agent for societal change.”

Dr. Susan Youngs

“Kirsten has helped resolve many interoffice conflicts and tensions in very quickly. The office runs smooth and more work gets done. She does a great job.”

Nick Tonkin
Director of Corporate Wellness

FREE WEBINAR

Surefire Strategies to Motivate Your Team Without Losing Your Mind!