Frequently Asked Questions

The Discovery Call is a relaxed, no-pressure conversation about what's really going on in your business or leadership. Kirsten helps you pinpoint the friction that's holding you back and talks through which path fits your situation. You'll leave with clarity on your next step, whether or not you decide to work together. You can book your call here.

Kirsten works with leaders in privately held companies, family businesses, and non-profits — from owners and CEOs to next-generation successors and their teams. She specializes in leaders who are scaling a business or navigating the unique dynamics of working with family.

If some frustration has motivated you to look for support — a stalled transition, recurring conflict, a team that isn't performing, or the strain of mixing family and business — coaching is likely a fit. The best way to find out is the free Discovery Call, where Kirsten will help you decide honestly whether her approach matches what you need.

Focus Forward offers individual leadership development, family business strategy, communication consulting and conflict resolution, business transition and transfer planning, team assessments, group training and facilitation, team building, and a VIP membership. You can see the full list on the Services page.

Yes. Family business strategy is a core specialty. Kirsten helps leaders navigate challenging family dynamics and create a smooth transition from the "Now Generation" to the "Next Gen," so the business builds value and thrives through generations while family relationships stay healthy.

The Team Assessment begins with an interview-style survey of your employees in a safe space where they can share openly. Those conversations build a comprehensive picture of your team's current culture. You then receive a "Report of Findings" which is a list of the specific issues identified, each paired with prescribed actions to correct it. That report becomes your customized roadmap for building a higher-performing team.

Kirsten has facilitated difficult conversations for 30 years. These sessions help participants understand why communication has been breaking down and give them specific strategies to move forward. Typical outcomes include a better understanding of the issues, clear commitments to one another, stronger listening and speaking skills, and improved mutual respect.

Yes. Group coaching is available for groups of up to eight people who share similar barriers or goals, with sessions held via Zoom or in person. Team building goes a step further, focusing on how members work together to improve communication, build better processes, reduce workplace drama, and strengthen the culture of your organization. She also offers customized leadership team training.

Most coaching sessions are held virtually via Zoom. In person are available in her office based in New Hudson, Michigan. The best way to confirm the format that fits you is to mention your preference on your Discovery Call.

Kirsten Ross Vogel is the CEO of Focus Forward Coaching and has more than 30 years experience working with leaders and teams, a masters degree in human resources and has authored two leadership books; "Defeat Team Drama Now!" and "From People Problems to Productivity". She was a member of the National Speakers Association for years and has been featured as an expert by NBC Nightly News, Fox 2 News, and National Public Radio, and in publications including Entrepreneur Magazine, Working Mother, and Crain's New York.

Yes. Kirsten has coached leaders and teams running on the Entrepreneurial Operating System (EOS) for more than 25 years. Gino Wickman, the founder and creator of EOS, has said of her work: "I cannot say enough about the wonderful work she has done with my clients. I get unsolicited rave reviews."

Clients commonly report becoming more effective, confident leaders, resolving long-standing interoffice conflicts, running smoother and more productive teams, and navigating major business decisions with clarity. Kirsten's approach centers on three steps — building awareness of what's holding you back, creating the motivation to change, and enacting authentic, sustainable change through simple, actionable strategies. Find client testimonials HERE

The first step is a free Discovery Call. Kirsten will help you identify the right path and how best to begin. You can schedule your call here or reach the office directly at 248-973-7595.

The office is at 30773 Milford Rd., Suite 121, New Hudson, MI 48165. Kirsten works with clients both locally and virtually. You can reach the team by phone at 248-973-7595 or through the Contact page.